Like every business, your business is a medium or platform through which goods or services are exchanged for value. Aside from giving value, your business also exists to make a profit from it.
In ensuring this, persons and systems are always organized to ensure the smooth running of this medium or platform.
This buying and selling process is most times tedious, as it involves the constant and consistent meeting up of persons in the business transaction and a high cost of marketing too. This approach is the TRADITIONAL MEANS of doing business.
There is a much better way now, which is the DIGITAL MEANS of doing business.
“If your business is not on the internet, then your business will be out of business.” – Bill Gates
If you are still having any lingering doubts as to why your business must go digital, here are 5 reasons to help you clear them asap!
1. Reduced Cost of Marketing
In the traditional means of doing business, a business owner will have to spend millions on television, radio and billboard adverts to be able to showcase their products or services to a large number of people.
With a much-reduced budget, a business that is digital could easily use Search Engine Optimization, Pay-per-click advertising or run social media adverts to convey that message and reach an even wider audience.
There is also the additional luxury of measuring and optimizing the campaign for an even better performance.
2. Targeted Results
The goal of every business is to make profit. Profit is only possible when targeted customers are reached. This is very much possible if a business has an online presence as target customers intended for a product or service could be easily reached.
Unlike the traditional means of doing business where a business is not able to track or reach its direct customers, a business that has an online presence is able to reach its direct potential customers through various digital channels.
3. Increased Visibility, Wider Reach and Global Presence
A business that has an online presence has a great potential to become a global business. The internet made this possible.
Your business could be in Nigeria but you can still have clients all over the world. A business that only operates traditionally will find it harder to achieve this same result.
An online presence is now more important than ever to achieve an increased visibility, a wider reach, and a global presence.
4. Reduced Logistics and Warehousing
Do you own an e-commerce site? Gone are the days when you need a lot of logistics and goods ware-housing before you can open a store.
E-commerce has made it possible for you to start selling online even if you do not have a warehouse to stockpile your physical goods.
What you need are very clear and sharp photos of the products on your e-commerce store and the ability to contact manufacturers when you have an order.
Besides, payment platforms like Paystack and Paypal have made financial transactions a lot easier online. These processes have reduced, to the barest minimum the logistic processes for businesses that are online.
5. A website gives your brand credibility
In today’s digital world, when you can show customers, partners, investors or even potential employees to your website, it shows to them that you are a serious business.
This gives you credibility and improves your brand in the eyes of your stakeholders. This is even more important if your business is looking to attract funds from investors.
So, we’ve just shared 5 reasons why your business must go digital.
- Reduced cost of Marketing
- Targeted Results
- Increased visibility, wider reach, and global presence
- Reduced logistics and warehousing
- A website gives your brand credibility
If you need help or guidance to help put your business on the digital map, simply Contact Us.
Do you have questions or comments concerning the reasons why your business must go digital?
Please feel free to leave a reply below.