The Client:

Premier Lotto Limited (PLL) also known as “Baba Ijebu” is a gaming company which was incorporated in 2001 and was established to carry out Lotto business in Nigeria. It is Nigeria’s most trusted bookmaker, online sport betting and lotto platform.

The Brief:

The company had little digital publicity and we were contracted to:

  • Create a blog for the sports betting platform
  • Educate people about the new online lotto platform
  • Drive traffic from the blog to their online lotto platform

Our Strategy:

Our experts created a unique digital marketing plan for Baba Ijebu and some of the key elements we utilized were:

  • Content Marketing
  • Search Engine Optimization
  • Robust Analytics Integration and Monitoring

The Results:

We ranked the blog on Search Engines (Google, Yahoo, and Bing) for several highly competitive keywords and this translated into:

  • Over 1,000,000 monthly blog visitors
  • Over 50,000 monthly visitors to Baba Ijebu lotto platform
  • Massive brand awareness and digital publicity