Not so long ago, Social media was just an avenue to share stories, pictures and videos about your personal life for people to like, comment or share.
Now social media is a powerful tool in the world of digital marketing that can help your business establish a stronger online presence and become more visible.
Also, as a new business, social media is your best bet to help create brand awareness, reach as many people as possible and get followers who could ultimately become paying customers.
How can you achieve all these you ask? Simple!
All you need do is follow these 10 tested and trusted ways you can grow your business with social media.
1. Be consistent
Consistency is key in social media especially when you are just starting out.
The reason being that your followers will always look forward to a particular post pattern. When they notice any form of inconsistency, they immediately lose interest and unfollow you.
So what this means is that you should make a plan and stick to it. You can create a social media calendar that aligns with your goals to make things easier for you.
As a rule, don’t go from posting 5 times a day to twice a day and then back to 5 times and expect to have the same number of followers and engagement.
Remember, consistency is key!
2. Create quality content
This may sound like one of those basic things you’ve heard over and over again but we listed it here because it’s important you get it right. It will shock you to know that many businesses still post bad content online and expect magic to happen.
Your social media account is a direct extension of your brand and as such, you need to treat it with the same care because it can make or break your business.
This is why creating quality contents for social media is of paramount importance. Content can be in form of:
- Blog posts.
Ensure you create high-quality/visually engaging contents tailored for the different social media platforms where your audience can be found.
3. Engage with your audience
Imagine this scenario. You visit a store to get some items and when you try talking to the sales rep, she ignores you. How would you feel? Exactly!
This is how people feel when they comment on your post or mention your brand and you don’t acknowledge. They feel ignored, unwanted and sidelined. More often than not, they stop following you and talk bad about your business.
No matter how hard it may be, engage with your followers. If they comment on your post or mention your business, like and comment.
Engage as much as you can. Be a part of the conversation. Be friendly and courteous even to negative comments. You’ll build loyal followers in no time.
4. Deliver excellent customer service
More and more companies have started using social media (especially twitter) as a means of handling customer service. Rather than call a customer service agent, you can easily chat them up through twitter or Instagram to either make inquiries, requests or complaints.
The turnaround time is usually fast as the customers and companies wants the issues resolved as soon as possible. This makes it a win-win for both the customers and companies.
If you are yet to start using social media as a customer service channel, well, it’s not too late.
5.Share educational contents
One of the many mistakes people make on social media is solely using it as a platform to sell or promote their products and services. If you are guilty of this, then you are missing out on the many benefits that comes with using social media.
Social media gives you an opportunity to engage with your followers, understand their pain points, build relationships and loyalty. How best can you achieve all these? By sharing relevant educational contents.
If you can position your business as platform where people can relate and solve problems related to your business, then they’ll see you as an authority in your niche and have no choice then to patronize you whenver they are ready.
Remember, it’s not about selling. It’s about providing value.
6. Key in to trends and events
Another way to promote your business on social media ois to key into trends and events happening both locally and internationally. One thing to note however is that you have to be sensible about it.
For example, you can’t go promoting your products after a massive accident or on 9/11 remembrance day just because you want your business to trend. You’ll come across as being insensitive which is a huge turn off.
There are lots or trends and events you can choose from, so pick your moments, keep it cool and simple and your post may just go viral.
7.Tailor your content for each social media platforms
You have to understand social media is not a one size fit all when trying to promote your business. Different platforms have different types of audiences/contents that perform well and as such each must be treated differently.
This means, when using Instagram, pictures and videos generally perform well. For twitter, short messages and website links will perform well. You can use Facebook for pictures, videos and blog posts. You get the drill right?
Remember, all your posts on different social media platforms should be different even if they deliver the same message.
8. Do contests, giveaways or promos
Let’s admit, we’ve all benefitted from contests, giveaways or promos on social media. You’d agree that it’s a great way to increase brand awareness, reach a wider audience and get more people talking about your business.
I mean who doesn’t love freebies or at least a chance to win them. I know I do. So if you are looking for the fastest way to promote your business, you can do contests, giveaways or offer discounts.
For best results, you can partner with another established business or an influencer for greater results.
9. Make use of hashtags
Another great way you can use to promote your business on social media is through the use of hashtags. A hashtag (#) is used on social media just before a word or a phrase to help those who may be interested in your post or topic find you.
Other times, it can be used to promote an event or a trending topic and as long as it relates to your business, you can key into it to help promote your products or services.
Note that it’s important not to abuse the use of hashtags to avoid making it to look spammy.
10. Promote Your Business
In as much as you want to reach more people organically, there is absolutely no harm in promoting your business to reach more people. Some of the things you can promote include:
- Blog Posts
When running promotions, various social media platforms allow you target people by interests and demographics. They will ensure that right people see and engage with your promotions.
In conclusion, we’ve just shared 10 powerful ways you can grow your business with social media
As a recap, they are:
- Be consistent
- Create quality content
- Engage with your audience
- Deliver excellent customer service
- Share educational contents
- Key into trends and events
- Tailor your content for each social media platforms
- Do contests, giveaways or promos
- Make use of hashtags
- Promote your content
We hope you find it helpful. The best part is you start doing all these and immediately start seeing results.
However, if you need help with social media marketing or management, feel free to contact us.
Are there other ways social media has helped promote your business? Kindly share below.